The God-realization is more difficult for those who worship or meditate on the formless impersonal God, because the perception of a formless God by the average human being is very difficult. The path of deity worship is considered faster and easier path for the  beginners. (12.05)

Focus your mind on Me and let your intellect contemplate upon Me through meditation. Thereafter you shall certainly come to Me. (12.08)

One who neither rejoices nor grieves, neither likes nor dislikes, who has renounced both the good and the evil, and who is full of devotion, such a person is dear to Me. (12.17) 

But those devotees who sincerely practice the above mentioned immortal principles with faith and set Me as their supreme goal; they are very dear to Me. (12.20)

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