THE ART OF PERSUASION

Tiru-Valluvar lies down that power of expression is an essential qualification for a successful councilor. The emphasis on the art of persuasive speech and what are stated in the verses about councilors show that decisions were taken after debate in assemblies.

One may possess every other qualification; the gift of persuasive speech is a thing apart.

The councilors should take great care about their speeches as they may make or mar the prosperity of the Whole State.

What is good speaking?

It should be such as would hold fast the convinced and it should be pleasing even to the unconvinced.

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