Having enjoyed the wide world of heavenly sense
pleasures they return to the mortal world upon exhaustion of their good Karma (or
Punya). Thus following the injunctions of three Vedas, the fruitive workers take
repeated birth and death. (See also 8.25) (9.21)
To those ever steadfast devotees, who always
remember or worship Me with single-minded contemplation, I personally take responsibility for their welfare. (9.22)
O Arjuna, even those devotees who worship demigods
with faith, they too worship Me, but in an improper way. (9.23)
Because I alone am the enjoyer of all Yajna, and the
Lord. But, people do not know My true transcendental nature. Therefore, they fall (into the repeated cycles of
birth and death). (9.24)
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