Along
with the installation of the tall white linga by Devendra under the
guidance of Brihaspati, the images of Parivara devathas, Ambika were
installed by other dignitaries, and many minishrines were built for
them. Bala Chamunidika, Lord Siva's consort is worshipped here, and
she is according to Puranas, the fourth of the eighteen pithas of
Sakti. Due to the presence of these highest divinities in this
place, it became a mokshapuri, and in course of time became as great
as Varanasi. So the word went round that, he who stays for three
days and worships. Lord Amareswar after bath in Krishna, with
genuine faith, he will reach Sivaloka and any one who dies here gets
merged in the Lord-Sayujya mukti. Its previous name was
Dhanyakatakam. It became as popular as that of Kasi, and was called
Dhakshina Kasi. And it was also called Crounchapuram too, owing to
the existence of Crounch hill, the seat of Amareswaraswami.
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