It is often a disinformation war as well, with groups trying to discredit those who have different views, using the media as their weapon. In this contest whoever puts out information first usually gains credibility by defining the field. Whoever puts out information in the most sophisticated and high tech manner has the best audience in the long run and generally the best success in promoting their agenda. In the media realm packaging is more important than content and strong assertion takes the role of real proof.

People tend to believe what is well presented in the media, even if it is otherwise biased or limited. For this reason various vested interest groups pour billions of dollars into this information war, with religious and political groups making great efforts to promote themselves in the new global arena. Advertisement agencies, public relations firms, and lobbyists are hard at work, often to the highest bidder, to give a good image and strong media presence to their clients, simply if the price is right. 

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