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CALL FOR AN INTELLECTUAL (BAUDDHIKA) KSHATRIYA
Hindu groups in India often state that the media does not matter,
that they prefer grassroots activity and would rather go directly to
the people, that the media applies only to the Western educated
elite which does not represent the real masses of the country and so
is really not that important. Certainly this grassroots activity is
important, but the realities of the modern age must be faced as
well. We are all compelled to use cars and airplanes for travel.
too we cannot ignore the power of the media. The media more over is
not a closed field. Hindus have the affluence, the numbers, and the
intelligence to change it, just as Muslims, holding a more negative
image in the West, have been able to do so. But little will occur if
no effort is made. In this regard Hindus should not blame the media
if they are unwilling to work with it. In abandoning the media field
Hindus make their other activities more vulnerable.
In projecting a stronger media
influence they will give support to all their other projects. Hindus
should remember how effectively Mahatma Gandhi used the media. Other
Hindus can do the same.