culture is recognized as one of the major players in this cultural
clash but as having a peripheral role because of its weakness and
disunity. But there is a growing recognition that along with its
growing economic and scientific development, India will become one
of the main world powers in the coming century. A Hindu voice may
yet have to be heard as world cultures cross one another.
It is the general hope of the West
that it can overcome all such potential enemies by the power of
modern education, global economics and the West dominated mass
media. The West feels that as long as Western consumer goods are
going all over the world that Western values of humanism, democracy
and free trade must follow. The idea is if everyone buys American
goods and watches the American media that this will draw people out
of the conservative or totalitarian tendencies of their culture and
eventually Westernize them.
In fact the West does not mind
cultural differences as long as these do not interfere with
business. The West does not have trouble with people following
non-Western religions, as long as they accept free trade (and of
course, preferably, as long as they allow Western religious groups
to enter their countries as missionaries). The West has created the
idea of modern democratic and economically free Muslims, Hindus,
Buddhists or atheists.